LIZZY
SPEAKS CANTO

Comedy micro-lessons in Cantonese.

HERO PHOTO Portrait, 4:5 crop.
The first thing a brand sees.
01

About me

關於
PORTRAITPortrait or
half-length.
4:5 crop.

Lizzy is learning Cantonese in public, and the internet loves her for it. Every reel takes one everyday word, an umbrella, a shampoo bottle, the London Underground, and turns it into a tiny comedy sketch with the vocab baked in.

She is not a teacher performing fluency. She is a learner sharing the mess, the mispronunciations, and the small wins. Heritage learners see themselves in it. Fluent speakers stay for the jokes. She shoots everything herself in London, Hong Kong style: fast, warm, and unpolished on purpose.

  • Started from zero on 12 May 2026, now past 12,000 followers.
  • 46 posts in 96 days, about 3.4 a week, with no weeks off.
  • Writes, films and edits every reel herself, in London.
  • Posts to Instagram and TikTok, with two barely overlapping audiences.
  • Biggest markets: Hong Kong, the UK and the US.
02

The numbers

數字
3.20M
Views
in the first 13 weeks
69K
Avg reach per post
3.20M ÷ 46 posts
6.1%
Engagement rate
interactions ÷ views
1.34M
Viewers reached
counted per platform
12,182
Followers
from zero in May 2026
196K
Interactions
likes, comments, shares

Figures combine Instagram and TikTok. Sources: Instagram Insights, 15 May to 13 Aug 2026, and TikTok Analytics to 15 Aug 2026, all of it earned since May; read from the account exports on 16 Aug 2026. Average reach per post divides combined views by the 46 pieces of content published, each posted to both platforms. Engagement rate is 196,204 interactions over 3,195,915 views. Viewer counts are per platform and not de-duplicated.

9 in 10

Both platforms run on discovery, not on the follower list. 93.7% of her Instagram views come from non-followers, and 90.3% of her TikTok traffic arrives through the For You page, where 539K of 608K viewers were new. A placement here buys reach, not a static audience.

03

Audience

觀眾

Instagram · where they are

Hong Kong
31.9%
United Kingdom
18.0%
United States
14.8%
Canada
8.5%
Australia
6.4%

78% are aged 25 to 44. Men 58.7%, women 41.3%.

TikTok · where they are

United States
27.2%
United Kingdom
16.4%
Canada
12.1%
Singapore
10.3%
Australia
8.0%

71% are aged 18 to 34. Women 55%, men 44%.

The two platforms barely overlap. Instagram is Hong Kong first and skews male and slightly older; TikTok is US first with Singapore in the top four, and skews female and younger. Together they cover the Cantonese diaspora across five English-speaking markets plus the home city.

Sources: Instagram Insights (follower demographics) and TikTok Analytics (viewer demographics), read from the account exports on 16 Aug 2026.

04

Watch the format

睇下

Live embeds: on the web version these two reels play in place. In print and PDF this section is hidden; the linked film strip above stands in for it.

05

Content pillars

內容
umbrella reel

Word of the day skits

One object, one word, one joke. The natural home for product placement.

umbrella · shampoo · sunglasses · 226g of butter
taro coconut sago pudding reel

Canto food culture

Eating her way through the language, dish by dish.

taro sago · beef noodle soup · french toast · congee
public transport reel

London life, translated

The city through a learner's eyes. Her biggest viral engine.

public transport (670K) · Americans everywhere (99.5K)
Miss Hong Kong pageant speech reel

HK pop culture

The references that make the diaspora feel seen.

Miss HK speech (38.7K) · classic TVB ad · 喺 vs 係
06

The feed

作品
washing up liquid reel cutting kiwi reel sore throat reel girlfriend tax reel smoked salmon reel french toast reel a sweet treat reel Miss Hong Kong speech reel

Every frame is a real post. She has already worked a brand into the format unprompted: the "girlfriend tax" reel features a bubble tea order and tags the brand, with no fee attached.

07

Work with Lizzy

合作
08

Why brands land here

點解

Products are the format

Every video is already built around one everyday object. An integration is not an ad break, it is the plot.

An underserved, loyal niche

Cantonese content is scarce and its community shows up hard. Comment sections read like a group chat, not a feed.

Reach beyond the follower count

93.7% of Instagram views and 90.3% of TikTok traffic come from discovery, on two platforms with barely overlapping audiences.